Pujol Avocats — business law firmParis · Perpignan · Barcelone

Securing your business and defending your interests

Unfair competition

Unfair competition, free-riding and abrupt termination of commercial relations.

Chess pieces backlit on the board

Is it unfair competition? The four most frequent situations

Competition is free: copying an idea, setting up across the road, hiring an employee away are not in themselves wrongful. What is wrongful is the method — and it is sanctioned on the basis of civil liability, article 1240 of the French Civil Code, without any special provision being needed. The Cour de cassation, the French supreme court for civil and commercial matters, draws an important practical consequence from this: an act of unfair competition necessarily implies commercial disturbance, and therefore loss, even if only moral (Cass. com., 12 February 2020, no. 17-31.614).

Four patterns recur in the files we open, alone or in combination. They all fall within business law, like our full range of areas of practice.

The former employee who takes the customers

They leave, they set up, and your customers go with them. That is not in itself unlawful. It becomes unlawful if they prepared their departure during their notice period, took a database with them, diverted orders in progress, or used technical documentation they did not create. The question is never “did they leave?”, but “with what, and by what means?”.

If a non-compete clause exists, the ground shifts: it is then argued on its own conditions of validity. These clauses are won above all in the drafting — which is the subject of drafting your non-compete and confidentiality clauses.

The organised poaching of a team

A competitor recruits one of your people: that is the labour market. The competitor recruits four in six weeks, two of them sales staff who hold your customer portfolio: that is disorganisation, and disorganisation is the heart of the wrong. The judge looks at the number, the pace, the roles held and the measurable effect on your business — not at the stated intention.

Copying a website, an offer or an identity

Two distinct wrongs hide here. Imitation creating a likelihood of confusion in the minds of your customers. And free-riding, which requires no confusion at all: it is enough that a third party places itself in your slipstream in order to benefit, at no cost, from an investment you paid for — a catalogue, a method, a reputation.

A boundary to know before acting: if a registered trade mark or design is reproduced, the action is no longer the same. That is infringement, it is argued under the French Intellectual Property Code, and we deal with it where a registered right is at stake. Without a registered right, free-riding remains — and that is this page.

Disparagement

Casting discredit on your products, your solvency or your methods in front of your customers is wrongful, even if what is said is true. Public criticism of a named competitor gives rise to liability where it is aimed at drawing that competitor's customers away. The medium hardly matters: a sales email, a trade publication, an online review, an exchange during a tender.

Reacting: the evidence to secure first

This is where most files are won or lost. A copied website is changed within days, a page is unpublished in a minute, an employee deletes their mailbox. The evidence disappears faster than the loss.

The first 72 hours: what you can do on your own

  1. Do not warn the person concerned. A formal notice sent too early makes the evidence disappear before it has been fixed.
  2. Date the facts. Write down what you observed, when, and from whom you learned it.
  3. Capture immediately the pages, advertisements, profiles and posts concerned — keeping the full address and the time, and without cropping the images.
  4. Gather your internal documents: emails, quotes that came to nothing, cancelled orders, connection logs, turnover tables by customer.
  5. Identify the customers who left and the date they left. It is that list that will quantify your loss.
  6. Have a constat drawn up by a commissaire de justice — a formal record of findings made by the French enforcement officer, the profession that replaced the huissier de justice on 1 July 2022. A record of a website follows a technical protocol — cache emptied, proxy disabled, IP address noted: without it, it can be challenged.
  7. Do not respond publicly. Hitting back on the same ground exposes you in turn to the charge of disparagement.

When the judge has to step in before the trial

Three routes exist, and they are not used in the same circumstances.

  • The pre-trial evidential measure (art. 145 of the French Code of Civil Procedure): on an ex parte application, without the other side being warned, a commissaire de justice attends their premises to seize the relevant files. It is the decisive tool where the evidence is held by the competitor — and it requires a legitimate reason to be demonstrated.
  • Référé proceedings, the French interim procedure, to stop the disturbance at once: taking down a page, stopping a canvassing campaign, an interim payment on account of damages.
  • An unfair competition action on the merits, which alone makes good the whole of the loss.

The choice between those three routes depends on what you already hold. It is the first thing we look at during a first conversation.

Abrupt termination of established commercial relations

Your long-standing customer or supplier ends the relationship with no notice, or with derisory notice. This is not a simple breach of contract: it is a restrictive practice, sanctioned by article L. 442-1 II of the French Commercial Code — the rupture brutale des relations commerciales établies — even where there is nothing in writing between you.

Three conditions are checked in this order:

  • the relationship was established — stable, regular, and such as to make you reasonably expect the flow of business to continue;
  • the termination was abrupt — with no written notice, or with manifestly insufficient notice;
  • it is total or partial: an abrupt and significant fall in volume comes within the provision just as a complete stop does.

What the notice period should have been

There is no scale. Sufficient notice is assessed by reference to how long the relationship had lasted, the share of your turnover that partner represented, your economic dependence and the time you need to reorganise. The provision sets a single figure as a limit: whoever has given eighteen months of notice cannot be criticised for an insufficient period.

A notice period set out in the contract is not enough to protect the party terminating: it is set aside if it turns out to be shorter than what the actual relationship required. It is one of the points where what the contract provided for and what the judge decides most often diverge.

Quantifying your loss

The loss compensated is not the loss of the contract: it is the margin you would have made during the notice period you were not given. It is reconstructed from accounting records — turnover achieved with that partner, margin over variable costs, length of the missing notice period. To that are added, where applicable, investments made at that partner's request and now left idle.

No serious quantification can be done without your accounts: we ask for them at the first meeting.

How we work

Here we apply the same method as on every file, tightened by the urgency particular to competition disputes.

  1. Classification. A first conversation, at the office or by video call, to say whether the facts are legally wrongful — and, if they are not, to say that too.
  2. Securing the evidence. A constat, an application under article 145: that is the first step taken, before anything visible is done.
  3. Choosing the route. Formal notice, référé, action on the merits or negotiation, with the timetable and the budget attached to each option, in writing.
  4. Running the file. Your contact stays the same from the first meeting to the decision.

Our fees in competition disputes

An unfair competition dispute is conducted under a written fee agreement, setting out the scope, the work planned and the billing arrangements. Nothing is billed outside that framework.

The items that recur from one file to the next — formal notice, constat, application to the court — are priced as a fixed fee. The amount is stated and accepted before the work begins, and the estimate of external costs (commissaire de justice, expert reports) is given to you at the same time.

We give no undertaking as to the outcome of proceedings: our professional rules forbid it, and nobody can seriously hold to it.

Why entrust this file to Pujol Avocats

Me Jérôme Pujol was admitted to the Bar in 2000 and has practised business law ever since, at the Bars of Paris and of the Pyrénées-Orientales. He holds a master's degree from ESSEC and began his career with Gide Loyrette Nouel in Bucharest, before founding the firm.

Two things matter particularly on this kind of file:

  • We also draft the clauses that avoid them. Shareholders' agreements, non-compete clauses, distribution agreements: handling the litigation and the drafting in the same firm means knowing which clause holds up in front of a judge. That is what our approach — anticipate rather than repair — amounts to.
  • Fees are stated before you commit, which remains rare in the profession and is rarer still in litigation, where uncertainty too often serves as a justification for vagueness.

In Paris, Perpignan and Barcelona

Competition disputes are heard by the tribunal de commerce, the French commercial court, for the place where the defendant is based — or, for abrupt termination, by one of the specially designated courts, with appeals reserved to the Paris Court of Appeal. Our offices follow that map.

From our office in the 7th arrondissement, we appear before the Paris courts, which concentrate most of the litigation on restrictive practices. From Perpignan, we handle the files of businesses in the Pyrénées-Orientales and in Occitanie, where poaching and the diversion of customers are often played out between businesses in the same local economy — and where speed in obtaining the constat makes the difference.

Our Catalan office, registered on Liste E with the Barcelona Bar, takes over where the competitor, the supplier or the customer is established on the other side of the border: jurisdiction and applicable law are then argued before the merits, and that argument is rarely lost for want of points to make — rather for want of time.

We also work remotely throughout France, by video call and electronic signature.

Frequent questions

In commercial matters evidence may be given by any means, but it goes stale quickly. Three sources hold up in front of a judge: a constat drawn up by a commissaire de justice, the French enforcement officer, following a technical protocol (cache emptied, IP address noted, time stamped); the internal documents you already hold (emails, lost orders, meeting notes); and the material obtained from the competitor with the judge's authorisation before any trial (art. 145 of the French Code of Civil Procedure). A screenshot taken from your own browser, with no protocol, can be challenged.

Both rest on the same provision, article 1240 of the French Civil Code, but not on the same complaint. Unfair competition requires a likelihood of confusion, disparagement or the disorganisation of your business. Free-riding requires no confusion: it sanctions whoever places themselves in your slipstream in order to benefit, without spending a penny, from an investment you paid for. One file may involve both, on distinct facts.

Between businesses, the tribunal de commerce, the French commercial court. One exception matters: actions based on restrictive practices, including the abrupt termination of established commercial relations, fall to specially designated courts (art. D. 442-2 of the French Commercial Code), and their decisions may be appealed only to the Paris Court of Appeal. Going to the wrong court costs months.

Five years from the day you knew or should have known of the facts (art. 2224 of the French Civil Code). That period is long, but it is not the real timetable: digital traces disappear within a few weeks. It is the availability of the evidence that sets the pace, not the limitation period.

There is no scale. Notice is assessed by reference to how long the relationship had lasted, the volume of business involved, your economic dependence and the time you need to reorganise. Article L. 442-1 II of the French Commercial Code sets a single figure as a limit: whoever has given eighteen months of notice cannot be criticised for an insufficient period.

Yes, as a matter of principle: freedom to work and freedom to conduct a business allow it, unless there is a valid non-compete clause. What is wrongful is the method — taking a customer database, diverting orders before leaving, disparaging a former employer, or hiring away the team to the point of disorganising the business. The question is never “did they leave?”, but “how did they leave?”.

First conversation

Tell us your situation and we will tell you what is possible

At our offices in Paris, Perpignan, Barcelona, or by video call.

+33 9 86 07 96 26
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